I think we all agree that time has been flying by. It's hard to believe we are at the end of the 5th week already! We had a chance to chill out for a bit on Wednesday and photograph some kangaroos and enjoy the unique Australian landscape.
Calvin and Carol, the founders of the SFM and directors of Create International, a media ministry we often work with on outreach, have been with us for the past two weeks. The first week's topics were Cross Cultural Communication and Culture Research and the second week was about Media Strategy.
Calvin and Carol packed the lectures with information, but were continually interacting with us and keeping us on our toes with relevant games and projects. The content of these weeks is key for the SFM. Knowing your audience includes a whole new list of challenges when we begin to think cross culturally. To communicate the good news and have it received as "good news" can take careful research and strategic planning.